DENSITY | LEADERSHIP | PUBLIcations

Privacy Policy

Thank you for visiting www.amorphical.com (together with its sub-domains, content and
services, the “Site”). This is the privacy policy that governs how we, Amorphical Ltd. (“Amorphical”,
“we”, “our” or “us”), use Personal Information (defined below) that we collect, receive and store about
individuals who use and visit the website. To better protect your privacy, this privacy policy (“Privacy
Policy”) explains our online information practices.

1. Introduction. We have implemented this Privacy Policy because your privacy and the privacy
of other Site users are important to us. This Privacy Policy explains our information practices
and the choices you can make about the way your Personal Information is collected and used in
connection with the Site and certain services that we offer through or in connection with the
Site. “Personal Information” means any information that may be used, either alone or in
combination with other information, to personally identify, locate, or contact an individual,
including, but not limited to, a first and last name, an email address, a home or other physical
address, or other contact information.

2. Consent and Modification. This Privacy Policy forms part of the Site’s Terms of Use,
available at [www.density-calcium.co.il & www.density-calcium.com] (the “Terms”).
Capitalized terms not defined herein shall have the meaning ascribed to them in the Terms. By
using the Site, you consent to the terms of this Privacy Policy and to Amorphical’s processing
of Personal Information for the purposes set forth herein. If you do not agree to this Privacy
Policy, please do not use the Site. We reserve the right, at our discretion, to change this Privacy
Policy at any time. Such change will be effective ten (10) days following posting of the revised
Privacy Policy on the Site, and your continued use of the Site thereafter means that you accept
those changes. If any provision of this Policy is deemed invalid by a court of competent
jurisdiction, the invalidity of such provision shall not affect the validity of the remaining
provisions of this Policy, which shall remain in full force and effect.

3. What Personal Information We Collect and How We Collect It. We do not currently require
you to provide Personal Information in order to have access to general information available on
the Site. We do, however, receive and/or collect information from you in the following ways:
3.1. Account. In order to provide you with certain services, you may be required to create and
register an account (an “Account”). You can complete and submit an online registration
form which we make available on the Site. You will be asked to provide us certain
contact and personal details such as your name, email address, postal address, user name,
and other specified information, which may include a password that you will use for your
Account. We shall then send an email to your nominated external email address to
instruct you how to confirm your registration. We will explicitly indicate the fields that
are mandatory to complete. If you create your Account, you must provide accurate and
complete information for yourself. You are solely responsible for the activity that occurs
in your Account, and you must keep your Account password secure. You must notify us
immediately of any unauthorized use of your Account. You may deactivate your Account
at any time by following the options within the Site.
3.2. Purchases. If you choose to purchase one of our products, we will require sufficient
information from you to complete the transaction. Such information may include a credit
card number and related account and billing information, invoice related information, and
other data required to process the transaction. We may use the tools, software or services
of third party service providers to process transactions on our behalf, in which case you
acknowledge and agree to review and be abound by the terms of use and privacy policies
of said third-party service providers. Except as set forth herein, we will not share your
financial Personal Information with any third person or entity- 2 -
3.3. ‘Contact Us’ Information. If you choose to send us a “Contact Us” request, whether by
submitting an online form that we make available on the Site, or by sending an email to
an email address that we display on the Site, you may be required to provide us with
certain Personal Information such as your name and email address. You may also choose
to provide us with additional Personal Information.
3.4. Use of cookies. A “cookie” is a small text file that is stored on a user’s computer and may
be used, for example, to collect information about Site activity. We use cookies so the site
could identify you quickly and efficiently, even when you are revisiting the site, and in
order to collect statistic data regarding the use of the site, for verifying details and for
information security. Certain cookies and other technologies may serve to recall Personal
Information previously indicated by a Site user. Most browsers allow you to control
cookies, including whether or not to accept them and how to remove them. You may set
most browsers to block cookies or to notify you if you receive a cookie.
3.5. Surveys, Newsletter Subscriptions, and Information Requests. The Site may offer you
the opportunity to participate in surveys, newsletter subscriptions, or other programs. If
you choose to participate, we may request certain Personal Information from you, such as
your name, email address, and other specified information. Your participation is
completely voluntary and you therefore have a choice whether to disclose this
information.
3.6. Refer-A-Friend Service. If you choose to participate in our Refer-A-Friend Service then
you will need to provide us the email addresses of your friends that you wish to refer to
the Site (each a “Friend”).

4. The Way We Use Personal Information. If you submit or we collect Personal Information
through the Site, then such Personal Information may be used in the following ways:
4.1. We will use your Personal Information to provide and improve our Site and any other
services to you, to contact you in connection with the Site, programs or offerings that you
may have registered for, and to identify and authenticate your access to the parts of the
Site and services that you are authorized to access.
4.2. We may use your designated contact details (such as your email address) to send you
updates, a newsletter or news regarding the Site and our products and services, or to
contact you in response to a “Contact Us” request.
4.3. We do not provide your Personal Information to third parties, except that We may
transfer your Personal Information to our third party service providers (such as a hosting
provider or a payment processor), but only to provide our services to you. Such
information may be transferred to other countries around the world. We use commercially
reasonable efforts to only engage or interact with third party service providers that post a
Privacy Policy governing their processing of Personal Information.
4.4. We may disclose your Personal Information or any information you submitted via the
Site if we have a good faith belief that disclosure of such information is helpful or
reasonably necessary to: (i) comply with any applicable law, regulation, legal process or
governmental request; (ii) enforce our Terms including investigations of potential
violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or
(iv) protect against harm to the rights, property or safety of Amorphical, its users,
yourself or the public.
4.5. If you chose to invite your Friend(s) to the Site, we will use the contact information that
you provide us to automatically send your Friend(s) a one-time email inviting them to
visit the Site. We will include your name in the invitation email. We store this
information for the sole purpose of sending the one-time invitation email and tracking the
success of whether your Friend registers an Account. Your Friend may contact us at – 3 -
[info@amorphical.com] to request that we do not store this information or to opt-out
from receiving future communications.

5. Use of Anonymous Information. We may use Anonymous Information (as defined below) or
disclose it to third party service providers in order to improve our services and enhance your
experience with the Services. We may also disclose Anonymous Information (with or without
compensation) to third parties, including advertisers and partners. “Anonymous Information”
means information which does not enable identification of an individual user, such as
aggregated information about the use of our Services

6. Opting-Out. If you register an account, subscribe to our newsletter or purchase a product from
the Site, you explicitly agree that we may send you notifications regarding the Site and/or our
services. You may choose not to receive future promotional, advertising, or activity related
emails from us by selecting an unsubscribe link at the bottom of emails/notification that you
receive from us. Please note that even if you opt out of receiving the foregoing
emails/notifications, we may still send you a response to any “Contact Us” request as well as
administrative emails that are necessary to facilitate your use of our service. If you choose not to
receive certain notifications from us then you will still be able to use the Site but you may not
receive, or may be unable to use, certain services that involve our interaction with you.

7. Choice. At all times, you may choose whether or not to provide or disclose Personal
Information. The notices that we provide on the Site in circumstances where we collect Personal
Information should help you to make this choice. If you choose not to provide the Personal
Information we request, you may still visit parts of the Site, but you may be unable to access
certain options, programs, offers, and services that involve our interaction with you.

8. Access/Accuracy. To the extent that you do provide us with Personal Information, we wish to
maintain accurate Personal Information. If you would like to delete or correct any of your
Personal Information that we may be storing, or otherwise amend or delete your Personal
Information, you may submit an access request by sending an email to info@amorphical.com.
Your email should include adequate details of your request

9. Links to Other Sites. The Site may contain links to third party websites that are not owned or
controlled by Amorphical. We are not responsible for the privacy practices or the content of
third party websites, and you visit them at your own risk.

10. Collection of Information by Third-Party Sites. We may use a reputable third party to present
or serve advertisements that you may see on the Site. These third party ad servers may use
cookies, web beacons, clear gifs or similar technologies to help present such advertisements,
and to help measure and research the advertisements’ effectiveness. The use of these
technologies by these third party ad servers is subject to their own privacy policies and is not
covered by our Privacy Policy.

11. Children’s Privacy. The Site is not structured to attract individuals under the age of 18.
Accordingly, we do not intend to collect Personal Information from anyone we know to be
under 18 years of age.

12. Security. The security of Personal Information is important to us. We follow generally accepted
industry standards, including the use of appropriate administrative, physical and technical
safeguards, to protect the Personal Information that we collect or that is submitted to us.
However, no method of transmission over the Internet, or method of electronic storage, is 100%
secure. Therefore, while we strive to use commercially acceptable means to protect your
Personal Information, we cannot guarantee its absolute security or confidentiality. You shall be
solely responsible for backing up your data, as well as for any liability, loss, or damage resulting – 4 -
from your failure to do so. If you have any questions about security on the Services, you can
contact us at info@amorphical.com.

13. Social Media Widgets. Our Site includes Social Media Features, such as the Facebook Like
button and Widgets. These Features may collect your IP address, which page you are visiting on
our Site, and may set a cookie to enable the Feature to function properly. Social Media Features
and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions
with these Features are governed by the privacy policy of the company providing it.

14. Merger, Sale or Bankruptcy. In the event that Amorphical is acquired by or merged with a
third party entity, we reserve the right to transfer or assign Personal Information that we have
collected as part of such merger, acquisition, sale, or other change of control. In the unlikely
event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit
of creditors, or the application of laws or equitable principles affecting creditors’ rights
generally, we may not be able to control how Personal Information is treated, transferred, or
used. In any of the circumstances described in this paragraph, the information will be subject to
the privacy policy of the purchaser or assignee.

15. California Privacy Rights. California Civil Code Section 1798.83 permits customers of
Rumble who are California residents to request certain information regarding its disclosure of
Personal Information to third parties for their direct marketing purposes. To make such a
request, please send an email to info@amorphical.com. Please note that we are only required to
respond to one request per customer each year.

16. Commitment. We are committed to protecting your privacy. Protecting your privacy online is
an evolving area, and we are constantly evolving our Site to meet these demands. If you have
any comments or questions regarding our Privacy Policy, please contact us at
info@amorphical.com.